What Does an Event Production Company Actually Do? (And Why It Matters for Your Event)
From the first technical plan to the final pack-down: the equipment, people and preparation behind a successful live event.
Kudos AV · Natural History MuseumA successful event involves far more than booking a venue and welcoming guests. Behind every smooth presentation, clear microphone, well-timed video and perfectly lit stage, there is a production team making the technical side work.
An event production company manages the technical elements that help an event run successfully. This can include sound, lighting, video, staging, rigging, live streaming, content playback, and on-site technical support.
So, what does an event production company do? It turns an event plan into a working live production, managing the equipment, crew, and technical details before and during the event.
Kudos AV provides event production support across audio-visual, video, lighting, staging, live streaming, scenic production, and technical delivery for conferences, exhibitions, awards, brand events, and live experiences.
Key Takeaways
Event production relates to all of the technical aspects of an event and involves the provision of the necessary equipment and people for successful execution of the live event.
Depending on the nature and size of the event, the event production services may consist of sound, video, lighting, stage, rigging, content playback, and live streaming.
The production is involved in the pre-production stage, the actual event, and the post-production stage of the event.
Early technical planning allows avoiding any problems before the guests come by giving the production team a chance to test equipment, prepare content, and coordinate the technical aspects.
Each event has its own unique production needs, so it is important to provide the right equipment, technical crew, and production setup according to the venue, audience, schedule, and format of the event.
What Is an Event Production Company Responsible For?
An event production company is a group of individuals that takes care of all the technical and production requirements of live events. The work involved depends on the location, attendees, type of event, time schedule, and the program.
Audio and Sound
Microphones, speakers, mixing consoles, and monitors are used to ensure the attendees listen to the speeches and performances.
Explore audio and soundVideo and Vision
Production of video includes the use of cameras, LED screens, projections, presentation, graphic displays, and vision mixing.
Explore video and visionLighting
Lighting helps with presentations, performances, stage activity, and branding while ensuring the right direction of attention within the event space.
Explore lightingStaging and Rigging
The staging and rigging of stages, screens, and lighting towers among other equipment requires careful consideration and installation.
Explore staging and riggingLive Streaming
Multi-camera production and streaming can connect people attending remotely with audiences inside the venue.
Explore live streamingThese event production services work together to create the technical foundation for the event.
What Does Event Production Involve Before the Event?
The work starts well before guests enter the venue. The production team reviews event schedule, venue, presentations, stage set up, equipment, and technical cues.
Pre-production phase may consist of:
- Review of event brief and venue
- Selection of equipment and technical team
- Preparation of presentations, videos, and graphics
- Design of technical layouts
- Installation and connection of equipment
- Checking sound, lighting, and video
- Rehearsal and technical checks
With this preparation, the group gets ample time to identify and address any technical problems that may arise during the broadcast.
How Does Event Production Work on Event Day?
During the event day, the systems are operated by technicians and producers which are unnoticed by the audience. The team will be responsible for operating microphones, cameras, videos, presentations, lighting and also giving cues to the speakers and performers.
The camera needs to be switched from one speaker to another during a conference, while an awards ceremony will involve walk-on music and lighting.
Kudos AV brings these production areas together through an in-house team covering sound, video, lighting, staging, and live streaming.
Explore our event production process ↗Which Events Can Benefit From Event Production?
The different occasions require different types of technical support and some of them are as follows:
- Corporate conferences/meetings
- Award ceremonies/gala evenings
- Product launches/brand activation
- Exhibitions/trade shows
- Concerts/performance shows
- Hybrid/streamed events
A small presentation might be required only simple audio/video equipment while a big conference will need cameras, LED screens, light, stage, streaming, etc.
Why Can Professional Event Production Make a Difference?
Technical issues can quickly disrupt an event. For example, microphone malfunctions, presentations, lighting, and video playback issues can create distractions for presenters and guests.
Having a production crew will make sure that technical tests are performed before the event and also that there are technical cues throughout the event. In addition, having a production crew means that there will be someone to contact for production-related matters.
The objective is quite straightforward: Make sure the technical part works.
How Can You Prepare for an Event Production Team?
Good planning begins by providing the necessary information. This includes the event schedule, location information, speaker specifications, presentation files, and even video and streaming information, if necessary.
Providing access to the venue, load-in time, rehearsing time, and location of the equipment could also help in running the event production process.
What Should You Ask an Event Production Company Before Hiring One?
Before choosing a production company, ask about its technical capabilities, crew, equipment, venue experience, and event-day support.
Useful questions include:
- Which production services do you provide?
- Can you provide technical crew?
- Have you worked at our venue before?
- Can you manage live streaming?
- Who will operate the equipment during the event?
- How do you test equipment before the show?
- Can you support presentations and video playback?
The answers can help you understand whether the team has the skills and resources your event requires.
Ready to Bring Your Next Event to Life With Expert Production?
Production continues beyond the main event, from equipment breakdown to recording delivery. With Kudos AV, your event production can be managed by an experienced team from the first technical plan through to the final pack-down.
From sound and lighting to video, staging and live streaming, our specialists can bring the technical elements together to create a polished event experience that works for your audience.
Planning your next event? Talk to Kudos AV today and let our production specialists help turn your event plans into a professional live experience.
Talk to Kudos AV Explore event production services →Frequently Asked Questions
What does an event production company do for a conference?
It can manage sound, microphones, screens, presentations, lighting, staging, video, streaming, and technical crew for the conference.
What is the difference between event planning and event production?
Event planning covers areas such as schedules, guests, logistics, and coordination. Event production focuses on the technical and creative systems used during the live event.
Can an event production company provide equipment and crew?
Yes. Production companies can provide equipment and specialist crew, including sound engineers, lighting technicians, camera operators, and production managers.
Can event production companies handle live streaming?
Yes. Depending on the event requirements, a production team can manage cameras, vision mixing, encoding, platform delivery, and technical support for live and hybrid events.
When should you contact an event production company?
Contacting the production team during the early planning stage gives them time to review the venue, schedule, content, equipment, crew requirements, and technical needs.
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