L'Oréal Professional

A single conference at this scale needs three completely separate LED environments running independently, and we built them all in house. The main L’Oréal stage on Day 1 used 338 ESD Lumen Dazzle 3.9mm panels: three 5.5m by 3m centre screens running 4224 pixels wide as a single canvas, with five top banners and ten vertical side banners framing the stage.

The Matrix stage on Day 2 used 183 Unilumin UPAD III 2.6mm panels delivering 5184 pixels wide, and the Kérastase stage used 155 of the same panels in a more intimate configuration. Every panel was pixel-mapped to specific content, backgrounds rendered in HAP codec for instant playback, with nothing scaled or stretched.

On the main L’Oréal stage we ran a Barco E2 image processor as the central video switcher, controlled live from a Barco EC50 panel at front of house. Six DisplayPort feeds came in from two redundant Watchout media servers running all background plates, brand idents and VT playback, with PowerPoint on separate main and backup machines.

Three cameras at IMAG positions fed a Blackmagic ATEM mixer for live cutting, out to two 50-inch comfort monitors so the speakers could see themselves, and every angle was recorded for the post-event edit. On Day 2, both the Matrix and Kérastase stages ran a smaller Barco S3 with Milumin servers, the right call for the reduced canvas.

A 500-delegate room with three branded LED zones cannot use floor-standing speakers, they would block sightlines from half the room, so every dB had to be flown. We designed the system in d&b Audiotechnik’s ArrayCalc before a single cable was run: a six-cabinet main array of four Y8 tops and two Y12 long-throw bottoms, flown at 5.5m at a minus 8-degree frame angle.

Total flown weight was 141kg, sitting at 22 percent of the rated load limit, a deliberate safety margin, with the whole rig compliant with DGUV-17, the European benchmark for live-event rigging safety. Each Day 2 breakout stage ran a separate scaled system matched to its room size and audience count.

The main hall plot called for a rig that could transition from corporate keynote wash, through brand award reveals, into a full DJ show, without re-rigging or re-patching. We hung 62 intelligent moving heads on the main load-bearing truss with a separate 10m light truss above for atmospheric layers.

18 Robin Pointe beam-spot-wash hybrids delivered tight beams and reveals, 16 Robin LEDBeam 150s framed the screens and pulsed with the music, 16 VLZ Spots handled gobos and key light, and 12 Clay Paky Alpha Wash 700s gave broad colour wash. Every fixture ran on a grandMA from 3D pre-visualisation, delivering five distinct looks from arrival wash to full party mode.