Kudos AV · Project JournalActivations
Activations
MAGIC AI Personal Trainer, Store Activation at John Lewis
The story
A project worth looking at properly.
Production scope
Designed. Built. Delivered.
The production disciplines brought together for this project.
Integrated LED Edge Lighting: Continuous LED strip lighting runs the full height of the unit on all edges, creating a signature glow that draws attention from across the store floor.
Illuminated Branding: The MAGIC logo and brand identity are back-lit across multiple panels, produced by Printstation London for a premium finish that holds its own on the John Lewis shop floor.
Interactive MAGIC Mirror: A wall-mounted interactive mirror allows customers to experience the MAGIC AI platform first-hand in store, instant form correction and live rep-counting, direct on the unit.
Weight Platform & Safety Mat: A built in raised weight platform and branded MAGIC safety mat complete the activation, making the unit functional as well as visual, customers can try the product, not just view it.
Multi-Sided Content Display: Content panels wrap the unit on multiple sides, combining digital screens with printed lightbox graphics so the activation works from every angle in the store.
Compact Retail Footprint: The entire activation wraps an existing structural column, making smart use of space without compromising on presence, a full brand experience within a minimal floor area.
Project gallery
See the room. See the detail.
Real project photography from the finished event.
Planning something similar?
Bring the room, the production and the detail together.
Project questions
Planning a similar event?
Useful answers based on the production delivered for this project and the way Kudos AV approaches comparable events.
01What did Kudos AV deliver for MAGIC AI Personal Trainer, Store Activation at John Lewis?
MAGIC AI retail activation at John Lewis: bespoke fabrication, LED edge lighting, illuminated branding and an interactive mirror installation by Kudos AV.
02What information is needed to quote for a similar event?
Send your venue, preferred date and brand guidelines, the visitor journey, display or demonstration requirements and installation timings. These details help us define the equipment, crew and build time for your brief. Contact Kudos AV for a production quote.
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