Property Launch · The Dorchester
DAMAC Chelsea Residences Launch at The Dorchester
The UK launch of Chelsea Residences, Dubai Maritime City, full technical production, brand environment and live entertainment at The Dorchester, Park Lane, for Wizcraft and DAMAC Properties.
- Agency
- Wizcraft Entertainment
- Client
- DAMAC Properties
- Event
- Chelsea Residences UK Launch
- Venue
- The Dorchester, Park Lane
- Category
- Property Launch
- Role
- Full Technical Production
The story
A project worth looking at properly.
Kudos AV was commissioned by Wizcraft Entertainment Agency, one of the world's leading experiential event agencies, with operations across India and the UAE, to deliver the London production for their client, DAMAC Properties. Wizcraft is internationally recognised for producing large-scale brand experiences, luxury launches and high-profile global events for some of the world's biggest brands.
DAMAC Properties is one of the most prestigious names in global real estate: the largest private real estate developer in the UAE and the Middle East, with an international portfolio of luxury developments and landmark branded residences. The London launch celebrated Chelsea Residences by DAMAC, an iconic waterfront development in Dubai Maritime City created in partnership with Chelsea Football Club.
Being entrusted with the technical production of a launch of this profile reflects our reputation for delivering premium corporate events to the highest standard.
Production scope
Designed. Built. Delivered.
The production disciplines brought together for this project.
Lighting Design
Full event lighting design and production, shaping the room around the DAMAC and Chelsea FC brands.
Sound & Audio
Professional sound system with audio management across the presentations and live performance.
Three-Screen LED Array
A main screen flanked by two angled panels, holding the branding across the full width of the room.
Model Display & Lighting
The illuminated scale model presented on a bespoke branded plinth and lit as the centrepiece exhibit.
Printed Media Walls
Step-and-repeat backdrops and entrance branding, printed and installed by our own team.
Illuminated Plinths
Bespoke lit display plinths for the Premier League Trophy, an official Chelsea FC shirt and branded footballs.
Entertainment Management
An electric violinist in bespoke Chelsea blue and a professional football freestyler.
Presentation Management
Show-calling and playback for Dr. Baydoun's keynote and the development unveiling.
Technical Management
On-site technical project management and production support from load-in to de-rig.
Project Overview
The final tower, unveiled at The Dorchester
Held at the iconic Dorchester Hotel on Park Lane, the exclusive launch introduced the final tower of Chelsea Residences by DAMAC to an audience of leading property brokers, investors and VIP guests.
The development combines world-class residences with Chelsea Football Club branding throughout the resort, featuring premium wellness facilities, signature restaurants, luxury amenities and an iconic rooftop football pitch, creating one of Dubai's most exciting new residential destinations.
The evening featured a keynote project presentation by Dr. Baydoun and the official unveiling of Chelsea Residences by DAMAC, with special guest Gary Cahill, the former Chelsea FC captain and UEFA Champions League winner who took eight major trophies during his Chelsea career, and hosting by a presenter from Chelsea TV.
Our brief was to transform the venue into an environment that reflected the prestige of both the DAMAC and Chelsea FC brands, while creating an engaging experience for every guest in the room.
Project gallery
See the room. See the detail.
Real project photography from the finished event.
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Project questions
Planning a similar event?
Useful answers based on the production delivered for this project and the way Kudos AV approaches comparable events.
01Can Kudos AV deliver a luxury property launch at The Dorchester?
Yes. Kudos AV provides integrated technical production and branded event environments for high-end launches, combining AV, lighting, staging, content and show delivery.
02Can one production team handle a brand launch from design through show day?
Yes. Our approach brings the visual environment and technical production together so staging, screens, lighting, sound and live content work as one show.
Planning your event
Event production at The Dorchester, London
Our work at The Dorchester includes a property launch and a wedding. For a brand presentation, corporate dinner or private event, we can discuss how lighting, sound, screens and scenic design support your programme and the look of the room.
More work at this venue
Tell us the venue, date, event format and production you need. We will discuss the brief and prepare a quote.
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