Festive Brand Activation
Hilton London Metropole: Santa's Grotto Immersive Festive Activation
A complete multi-room immersive Santa's Grotto at Hilton London Metropole: bespoke scenic design, atmospheric lighting, LCD window installations and large format print.
- Client
- Hilton London Metropole
- Agency
- Principal Global Events
- Venue
- Hilton Metropole, Edgware Road
- Type
- Immersive festive installation
- Scope
- Concept to delivery
The story
A project worth looking at properly.
Kudos AV delivered a complete immersive Santa's Grotto installation at the Hilton London Metropole for Principal Global Events, transforming multiple hotel rooms into a seamless, theatrically designed festive experience from concept through to guest-ready delivery.
The brief demanded more than standard seasonal decoration: bespoke props and set dressing, large format print across every surface, atmospheric lighting for each distinct environment, and LCD screen installations creating the illusion of external winter views from inside the hotel rooms.
Production scope
Designed. Built. Delivered.
The production disciplines brought together for this project.
Scenic Design & Build
Full multi-room scenic design and construction across every room of the grotto.
Bespoke Props
Scenic props and set dressing selected and installed to complement the festive design.
Large Format Print
Brand-consistent print applied to walls, ceilings and scenic surfaces throughout.
Custom Flooring
Bespoke flooring completing the full surface transformation in every room.
Atmospheric Lighting
Distinct lighting states creating warm, immersive festive zones room by room.
LCD Window Screens
Custom winter exterior views replacing hotel windows to complete the illusion.
Design & Production
Designing an immersive world inside a hotel
Kudos AV approached the grotto as a total design challenge, not room-by-room but as a single spatial experience. Scenic design, print identity, prop selection, room-by-room lighting and LCD window installations worked together so the hotel ceased to exist the moment a guest stepped through the entrance.
Project gallery
See the room. See the detail.
Real project photography from the finished event.
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