Travel Up, Florida Beach Pop-Up at London Waterloo
An immersive beach experience built overnight inside one of London’s busiest stations, transporting commuters to Florida with VR, real sand, heaters and in house production throughout.
A Beach in the Middle of a Train Station
Seven Events came to us on behalf of Travel Up with a bold brief: create a fully immersive Florida beach experience inside London Waterloo: one of the country’s busiest transport hubs, and have it ready before the morning rush.
The activation needed to stop commuters in their tracks, give them a genuine taste of a Florida holiday and drive bookings for Travel Up’s Daytona Beach and Visit Florida packages. Every element had to be produced, printed and built in house, installed overnight in a 6-hour window and completely safe for a high footfall public environment.
We designed and built the entire structure, a three sided branded enclosure with a real sand floor, printed in the Travel Up and Visit Florida identity, fitted it with overhead radiant heaters so the moment you stepped inside, you felt the warmth, and placed VR headsets running Florida beach footage to complete the illusion. Deck chairs, branded flags, beach balls and uniformed staff finished the scene.
What Made It Work
Printed Sand Floor
Large format printed floor with real texture: branded with Florida and Travel Up identity, contained within a polished aluminium frame
VR Headsets
Oculus Quest headsets running immersive Florida beach footage, the centrepiece of the experience, drawing in passing commuters
Radiant Heaters
Overhead heaters mounted to the structure so the moment you stepped inside, you felt genuine warmth: completing the beach illusion
Full In-House Print
All wall graphics, floor graphics, branded flags and collateral produced and printed in house, zero third-party suppliers
Overnight Build
Complete structure built, dressed and ready during a 6-hour overnight window: zero impact on station operations
Deck Chairs & Props
Travel Up branded striped deck chairs, beach balls and branded flags, every prop chosen to reinforce the Florida holiday message
Planning a Brand Activation?
We design, fabricate and install brand activations across the UK, from pop ups in major transport hubs to immersive product launches. All print and build handled in house.
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