UAE Ministry of Education at the BETT annual trade show for marketing information technology in education.


ExCel London


Kudos planned, designed and managed production and installation of a creative multi-functional stand. A 17m x 15m stand with an Arabic identity for a global edtech audience at the BETT Show, to showcase the UAE’s  innovative educational technology platforms and programs.

A central storage structure was built with fretwork panels creating a light box effect and included a back lit canvas on one wall and LED screen on the other to create an informative and eye-catching display. Parallel to this two counters were installed and furniture was strategically placed for meetings. A four-sided banner was suspended from the ceiling to increase visibility and create impact.

Fretwork surrounds with geometric patterns, floral arrangements, waiting staff and VIP seating further echoed the essence of Arabic hospitality. Electrics, catering and supplies were also managed by our team to provide a seamless service for the client.